Your patients are looking for a healthcare organization that seems to be more compassionate and empathetic toward their healthcare needs. That means your healthcare brand needs to have a human-first approach. That’s why the first step is to understand what will bring your patients to return to you every time they have a medical emergency. Our first step in the Soulmed Healthcare Branding Process is to have a meeting with you to identify your USP. Once we’ve understood your specialty, we need to follow a simple process that revolves around defining your target market, shaping your brand’s identity, taking your brand message to the target audience, and positioning your brand to the next level.
Identifying Your USP
It’s important to show your audience that your brand is not just like the others. For that, first, we will help you identify your USP. A strong healthcare brand can show people how you’re different and make you seem like a superior solution. For example- USP is the reason why many people choose name-brand painkillers over generic drugs.
Defining Your Target Audience
When defining your voice, healthcare brands should know who they’re talking to. A business can only become a strong brand with the right audience. Medical branding at Soulmed begins with establishing a well-defined audience. We identify the potential people you want to reach, where they are located and why would they want to come to you.
Brand Architecture
A solid brand architecture is important to deliver a solid customer experience. Healthcare brands are changing in many ways: adding new products and services, divesting core services, and mergers and acquisitions. We help healthcare brands in creating a brand architecture that makes people understand the plan and know what to expect from your infrastructure and environment.
Asset Creation And Implementation
Bring your brand to life – visually, verbally, and through experiential means. Our healthcare branding experts turn your business into an asset giving it value in the eyes of both your target audience and potential stakeholders. We ensure that your hospital or clinic is seen by people, heard by people, and experienced by people even before they enter its premises physically.
Brand Message
In the process of healthcare branding, your most important weapon is the message you want your brand to speak. What are your core values? What’s your brand’s stance on care and compassion? How do you fulfill a patient’s needs like no other? On the basis of what you want to convey about your brand, we formulate a brand message that resonates with people like no other.
Positioning & Personality
It’s crucial to shaping how your target audience feels about your healthcare brand so they can relate to it positively. We help design a strategy for your brand on how to deliver positive emotional experiences to the people so that they build trust and return to you as a loyal audience.
